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Bet365 introduces push technology to its online casino
Bet365 is a well recognized name in the online gambling industry and as the name suggests the company promotes the fact that one can take part in online gambling activities every single day of the year. The company has an incredible market share with media reports indicating that it has over two million eight hundred thousand players. These players are based in more than one hundred and forty countries worldwide, so it is clear that the name is well known throughout the globe. To give an indication of just how big the company is, it employs over nine hundred people and is also said to be the sixteenth biggest company in the United Kingdom. Now given that this country is home to some of the world’s leading companies, this fact just speaks about how massive the online gambling industry has become and this is where the economic leaders of the future could well come from.
The company has now taken another step that is likely to add another positive contribution to its existing reputation as an online gambling market leader. It recently announced the acquisition of a platform from Push Technology that will support Bet365’s newly launched product – fixed odds, financial betting. The product is called Diffusion 2.0 and is an enterprise level application. The software is known as a real time push engine and is used widely by financial institutions. It has been developed with a variety of Web 2.0 enhancements that greatly contribute to its functionality. The main value of the technology is the enhanced user experience that it offers to individuals. It ensures that data is pushed to the user in a format that is both meaningful and enriched. The product is not only used by financial institutions and online gambling companies, but is also popular amongst news providers, travel agents and spread betting organizations.
One of the biggest advantages of the product is that it is able to stream real time financial indicators over the net securely. Bet365 has changed this application slightly and uses the product to ensure that punters have access to the latest betting odds in a real time manner and with the knowledge that the information is both accurate and secure.
The integration of this product into the Bet365 architecture was regarded as essential by the company in order to successfully launch its new financial betting offering to the public. This is surely a sign of things to come and no doubt we can rely on the company to take more pioneering steps for the online gambling industry.
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